Privacy Policy

This Privacy Policy describes how Reform Spine & Wellness (“the Company,” “We,” “Us,” or “Our”) collects, uses, and discloses information when you visit our website or interact with our services, including our SMS/text message communications program. By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation and Definitions

Interpretation

Words with initial capitalized letters have meanings defined below and apply regardless of singular or plural usage.

Definitions

• Account: A unique account created for You to access our Service or parts of our Service.
• Company: Refers to Reform Spine & Wellness, 3838 Camino Del Rio North Suite 163, San Diego, CA 92108.
• Cookies: Small files placed on Your device containing browsing history details.
• Device: Any device that can access the Service, such as a computer, mobile phone, or tablet.
• Personal Data: Any information that relates to an identified or identifiable individual.
• Service: Refers to the Website and all associated communications, including SMS/text message programs.
• Service Provider: Any natural or legal person who processes data on behalf of the Company, including SMS platform providers.
• SMS Program: Our text message communication service through which we send appointment reminders, health tips, practice updates, and promotional offers to opted-in subscribers.
• Usage Data: Data collected automatically, generated by the use of the Service or from the Service infrastructure.
• You: The individual accessing or using the Service.

2. Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide personally identifiable information including, but not limited to:

• Email address
• First name and last name
• Phone number (including mobile number for SMS opt-in)
• Address, State, ZIP/Postal code, City
• Health-related information provided during intake or scheduling
• Usage Data

Usage Data

Usage Data is collected automatically and may include Your device’s IP address, browser type and version, pages visited, time and date of visit, time spent on pages, and unique device identifiers. When accessing via mobile device, We may also collect device type, operating system, mobile browser type, and other diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track activity on Our Service. These include:

• Browser Cookies: Small files placed on Your Device. You may instruct Your browser to refuse all Cookies.
• Web Beacons: Small electronic files that permit the Company to count users who have visited pages or opened emails.

We use Session and Persistent Cookies for the following purposes:

• Necessary / Essential Cookies – Session Cookies. Essential to provide services available through the Website.
• Cookies Policy / Notice Acceptance Cookies – Persistent Cookies. Identify if users have accepted cookies.
• Functionality Cookies – Persistent Cookies. Allow us to remember choices You make when using the Website.

3. SMS / Text Message Program

IMPORTANT – PLEASE READ THIS SECTION CAREFULLY

Opt-In and Consent

By providing your mobile phone number and expressly consenting to receive SMS messages from Reform Spine & Wellness — through our website forms, in-office intake forms, or by texting a keyword to our number — you agree to receive text messages from us. Consent to receive marketing or promotional text messages is not a condition of purchasing any goods or services.

Methods of opt-in include:

• Checking an opt-in checkbox on our website contact or appointment request form
• Completing an in-office intake form that includes an SMS consent acknowledgment
• Verbally providing consent during scheduling with a staff member (confirmed via SMS)
• Texting a keyword to our designated number

Types of Messages We Send

Once you have opted in to our SMS program, you may receive the following types of messages:

• Appointment reminders and confirmations
• Post-visit follow-up messages
• Health tips and wellness information related to chiropractic care
• Practice updates, closures, and schedule changes
• Promotional offers and special events related to our services

Message Frequency

Message frequency varies based on your appointments and preferences. On average, you may receive up to 4–8 messages per month. Message frequency may be higher if you have multiple appointments scheduled.

Message and Data Rates

Message and data rates may apply. Check with your mobile carrier for details on your plan’s messaging rates.

Opt-Out Instructions

You may opt out of SMS communications at any time by:

• Replying STOP to any text message you receive from us
• Contacting us by phone at (619) 734-9900
• Sending an email to our office requesting removal from the SMS list

After texting STOP, you will receive a one-time confirmation message. No further messages will be sent unless you re-opt in.

Help and Support

For help with our SMS program, reply HELP to any of our text messages, or contact us at (619) 734-9900. You may also visit our website.

Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages. Message delivery is subject to effective transmission from your mobile carrier and is not guaranteed by Reform Spine & Wellness.

SMS Data – No Sharing for Marketing (CRITICAL DISCLOSURE)

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support of services, such as customer service or appointment management platforms, is permitted. All other uses of mobile number data require your express consent.

We do not sell, rent, or trade your mobile phone number or SMS opt-in consent data to any third party for their marketing or promotional use. Your mobile number is used solely to deliver messages within our SMS program as described in this policy.

4. Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including monitoring usage of our Service.
• To manage Your Account and Your registration as a user or patient.
• To contact You by email, telephone, SMS, or other electronic communication regarding appointments, updates, and services.
• To send appointment reminders and health communications via SMS if you have opted in to our text message program.
• To provide You with news, special offers, and information about our services that may be of interest.
• To manage Your requests and respond to inquiries.
• For business transfers: We may use Your information in connection with any merger, sale, or acquisition of Our business assets.
• For data analysis and service improvement: identifying usage trends and evaluating the effectiveness of our communications.

5. Sharing Your Personal Data

We may share Your personal information in the following limited situations:

• With Service Providers: We may share Your information with Service Providers who assist us in operating our website, managing appointments, and delivering SMS communications. These providers are contractually obligated to protect your information and may not use it for their own marketing purposes.
• For business transfers: We may share or transfer Your information in connection with any merger, acquisition, or sale of company assets.
• With Affiliates: We may share information with Our affiliates, who are required to honor this Privacy Policy.
• For legal compliance: We may disclose Your information when required by law or valid government request.
• With Your consent: We may disclose Your personal information for any other purpose with Your explicit consent.

We do not sell or share your personal data — including your mobile phone number or SMS opt-in status — with any third party for marketing or promotional purposes.

6. Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as necessary for the purposes outlined in this Privacy Policy. We retain data to comply with legal obligations, resolve disputes, and enforce our agreements. Usage Data is generally retained for a shorter period unless needed to improve service security or functionality.

You may request deletion of your personal data at any time by contacting us (see Section 10). Upon receiving a valid deletion request, we will remove your data from our active systems, subject to any legal retention requirements.

7. Transfer of Your Personal Data

Your information may be processed at the Company’s operating offices or in other locations where our service providers operate. Such information may be transferred to computers located outside of Your state or country where data protection laws may differ. We take all steps reasonably necessary to ensure Your data is treated securely and in accordance with this Privacy Policy.

8. Security of Your Personal Data

The security of Your Personal Data is important to Us. We implement commercially acceptable means to protect Your Personal Data, including encryption, access controls, and secure server infrastructure. However, no method of transmission over the Internet or electronic storage is 100% secure, and We cannot guarantee absolute security.

9. Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under 13. If You are a parent or guardian and believe Your child has provided Us with Personal Data, please contact Us immediately so We can take steps to remove that information from our systems.

10. Your Access to and Control Over Information

You may exercise the following rights at any time by contacting us via phone or email:

• View what personal data we have about you
• Correct or update any inaccurate personal data
• Request deletion of your personal data
• Opt out of SMS communications (reply STOP to any message)
• Opt out of email marketing
• Express concerns about our use of your data

To exercise any of these rights, contact us at (619) 734-9900 or visit our website.

11. Third-Party Service Providers

We use the following categories of third-party service providers who may have access to Your Personal Data:

• Website analytics: Google Analytics / Google Places, to monitor website usage and performance.
• SMS/Text messaging platforms: We use third-party SMS delivery platforms to send and manage text messages. These providers receive your mobile number solely to deliver messages on our behalf and are prohibited from using your data for their own marketing.
• Appointment scheduling and CRM: We may use scheduling or customer relationship management software that stores patient contact information for appointment management purposes.

All third-party providers are vetted and contractually required to protect your data in accordance with applicable law.

12. Links to Other Websites

Our Service may contain links to third-party websites not operated by Us. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

13. Changes to This Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of changes by posting the updated Policy on this page and updating the “Last Updated” date at the top. For material changes, we will provide notice via email or a prominent notice on our website prior to the change becoming effective. We encourage You to review this Privacy Policy periodically.

14. Contact Us

If you have any questions about this Privacy Policy, your personal data, or our SMS program, please contact us:

• By phone: (619) 734-9900
• By mail: 3838 Camino Del Rio North Suite 163, San Diego, CA 92108
• By website

Appendix: SMS Terms & Conditions

The following terms apply to our SMS/text message communications program:

• 1. Program Operator: Reform Spine & Wellness, 3838 Camino Del Rio North Suite 163, San Diego, CA 92108 | (619) 734-9900
• 2. Message Types: Appointment reminders, post-visit follow-ups, wellness tips, practice updates, and promotional offers related to our chiropractic services.
• 3. Message Frequency: Message frequency varies; up to 4–8 messages per month on average.
• 4. To Cancel: Reply STOP to any message. You will receive a confirmation, and no further messages will be sent.
• 5. Help: Reply HELP or contact us at (619) 734-9900 or kingfisherchiropractic.com.
• 6. Carrier Liability: Carriers are not liable for delayed or undelivered messages.
• 7. Rates: Message and data rates may apply.
• 8. No Sharing: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
• 9. Privacy Policy: For full privacy details, visit our website.